St Patrick's Day Parade & Celebration Committee
P.O. Box 295 Woodlawn Station, Bronx, NY 10470
Web Site: NYCStPatricksParade.org
Phone Number: 718-231-4400 / Fax: 718-231-4401

 

      2011 Advertising Options
 
1. OFFICIAL PARADE JOURNAL ADVERTISING
2. GRAND MARSHAL & RECEPTION JOURNAL AVERTISING
3. TELEVISION  ADVERTISING
4. INCOME TAX DEDUCTION DONATION/ CONTRIBUATION

5. PARADE WEB SITE ADVERTISING

6. USE OF OFFICIAL PARADE SEAL IN ADVERTISING

OFFICIAL PARADE JOURNAL ADVERTISING
(10,000 distributed March 17th)
Returns to be made not later than March  1st, 2011
Contact information Hilary Beirne.
Email:HBeirne@NYCStPatricksParade.Org

(  ) OUTSIDE COVER....................................................................................$6,000.00
(  ) INSIDE COVERS...........................................................………………………......$5,000.00
(  ) FULL PAGE ...........................................................................................$2,500.00
 
GRAND MARSHAL & AIDES RECEPTION JOURNAL ADVERTISING
Antun's, Queens Village,  3 pm Sunday, February 20th, 2011
Returns to be made not later than February 1st, 2011
Catherine Mitchell Miceli, 225 Avenue T, Apt. #6F, Brooklyn, NY 11223.
Email: Journal@NYC-St-Patrick-Day-Parade.Org
Back Cover ………………………………………...…….………..………………….$1000.00
Inside Front Cover……………………………….……………..……………….…… $800.00
Inside Back Cover………………………………….……………..……….…………. $800.00
Parchment…………………………………………….....……………………………….$750.00
Gold Page………………………………………………….....…….…………………… $250.00
Silver Page……………………………………………………...………….…………. .$150.00
Full Page………………………………………………………….....….………………. $125.00
Half Page…………………………………………………………….......………………. $ 75.00

TELEVISION  ADVERTISING

The New York St Patrick’s Day Parade is broadcasted and web streamed live from Fifth Avenues for four hours on March 17th. The Parade is viewed by approximately one million and with the web casting of the Parade; the viewer ship is expected to increase exponentially in 2011.
For TV advertising information, contact Dr. John Lahey, Parade Vice-Chairman to discuss available TV Packages.Telephone No: 203-582-3344, e-mail contact linda.mccullough@quinnipiac.edu 

Income Tax Deduction DONATION/ CONTRIBUATION
(Donation forms available click here)

 Parade Director Associate:   Any individual or business who contributes $ 10,000 or more.  A special plaque will be presented to each Parade Director Associate. Parade Directors Associates will receive a full page in the Official Parade Journal on March 17, 2011 and a listing on the sponsor’s page on the Parade’s web site.

 Parade Trustee Associate:   Any individual or business who contributes $ 5,000 to $10,000.  A plaque
will be presented to each Parade Trustee Associate.  Parade Trustee Associate will receive a full page in the Official Parade Program on March 17, 2011.

 Parade Sponsor:   Any individual or business who contributes $2,500 to $4,999.  A special award will
be presented to each Parade Sponsor.  Parade Sponsor will receive a half page congratulation / advert space in the Official Parade Program on March 17, 2011.

 Parade Patron:   Any individual or business who contributes $500 to $2,499.  A award will be presented
to every Parade Patron. Parade Patron will be listed in the Official Parade Program on March 17, 2011.

 Friend of the Parade : Any individual or business who contributes $25 to $499.  Friends of the Parade
will be listed in the Official Parade Program on March 17, 2011. 

PARADE WEB SITE ADVERTISING

Event Packages
Please note: all event packages are based on peak traffic months leading up to the NYC Saint Patrick’s Day Parade on March 17th.  Prices are based on banner placement only and do not include journal ads.

Option  1: $1,500 flat fee for banner placement on homepage for the months of January, February and March (approx 600,000 visitors/time period).  Banner sizes up to 468x60.  Larger size banners will be an additional cost.

Option 2:  MARCH ONLY: $1,000 flat fee for banner placement on homepage for the month of March.  Banner sizes up to 468x60 (approx. 500,000 page views/month).  Larger size banners will be an additional cost.

Option 3:  FEBRUARY ONLY: $750 flat fee for banner placement on homepage for the month of February (approx. 50,000 pages views/month).  Banner sizes up to 468x60.  Larger size banners will be an additional cost.

Option 4:  JANUARY ONLY: $500 flat fee for banner placement on homepage for the month of January (approx. 12,000 page views/month).  Banner sizes up to 468x60.  Larger size banners will be an additional cost.

Sustainer Packages
Please note: Price plans are based on the size of the ad and the placement of the ad on web site. 
 Premium:     $200/month for a 468x60 banner on homepage 
                     Text link on the home page of your web site
This plan includes a full page Ad in Parade journal (10,000 distributed at Parade on St. Patrick's Day)

Gold;             $150/month for a 234x60 banner on homepage
                     Text link on the home page of your web site
 
Terms / conditions for Sustainer Packages:
Terms for all plans; Sign up for one year, payable 6 months in advance.

Web Site Traffic Report

Projected web site Traffic

Live Web Casting of Parade

Contact information for banner space: HBeirne@NYCStPatricksParade.Org  Telephone 718-231-4400

USE OF PARADE OFFICIAL SEAL IN ADVERTISING

The seal program allows a business to use the official New York City St. Patrick’s Day Parade Seal in their advertising to attract more business from the estimated 2 million visitors to NYC for St Patrick’s Day
Seal program will include a poster which can be displayed in lobbies / windows indicating Parade sponsorship. The poster will be supplied exclusively through the Parade Committee and will request Parade participants to only patronize supporting establishments.
The Parade Committee agrees to publicize businesses who partake in this program on our web site.

HOW TO USE THE SEAL!
The seal can be used in the following forms of advertising; but not limited to
Newspaper, Magazine, Brochures, Web Site, All form of electronic advertising, Mailings, Television.

HOW DO YOU GET AND USE THE SEAL?
Contact us at 718-231-4400 or e-mail: HBeirne@NYCStPatricksParade.Org
(A). The 2011 seal will e-mailed to purchaser who can then inserted into all forms of company advertising.
(B). Seal can also be supplied as a Decal for displays.

WHY PURCHASE OFFICAL ST PATRICK’S PARADE SPONSOR SEAL?
• The unique design of the seal will make your advertizing “stick out” when placed in various publications.
• Parade participants will be encouraged to support only the establishments that participate and display Parade poster
• Using the Parade Seal will increase your profile with an estimated 2 million Americans who visit New York City for the  Parade.
• Your business will be promoted on Parade web site (one million hits annually)
• It can be used to help build product preference for customers.
• Use of the Parade Seal in marketing and advertising materials will recognize you as a supporter of Irish heritage and  culture.
• It will help your businesses to attract more Irish American customers, especially in the New York Tri-State area.
• Using the Parade Seal especially in the month of March “Irish Heritage Month”, will increase your visibility with everyone  who celebrated Saint Patrick’s Day and their Irish heritage.
• Using the Parade Seal will demonstrate that you, your company, your restaurant, bar or hotel is proud to be associated with 250 years of tradition, a tradition that is older than the United States of America by fourteen years
• The Parade Seal will be promoted by the Parade Committee in all of our literature, publications, in the media (print, electronically and TV), on our Web Site (which has over one million hits annually), and on our four-hour Television   broadcast  on March 17th.

WHO SHOULD PURCHASE A SEAL?
 1.   All large, medium and small companies who operate in the Irish and the Irish American markets.
 2.   Car hire companies who want to attract business from the Irish American market.
 3.   Hotels who want to attract business from Parade Participants and Irish Americans throughout the United States.
 4.   Restaurants who want to increase their cash flow, especially in Irish Heritage month, March.
 5.   Bars who want to increase their cash flow.
 6.   Advertisers of all size
 7.   Tour operators especially those who operate in Ireland and the Irish American market in the US.
 8    Airlines, especially those with operations in Ireland and the North Eastern United States
 9.   Miscellaneous companies

COST OF SEAL
• PLATINUM SEAL MINIMUM AMOUNT $25,000.
• GOLD SEAL            $5000 TO $ 24,000.
• SILVER SEAL         $1500 TO $4999
• BRONZE SEAL        $300 TO $1499
(Use of the Official Seal is permitted as part of other Parade programs adding up to the dollar amounts above)